New America / MasterCard Foundation

One of the most promising tactics in building a person’s lifelong financial capability is to instill good financial habits early—and one of the most effective customer retention tactics is to “get them while they’re young” and build loyalty. MasterCard Foundation put together a consortium of practitioners, researchers, and policymakers to pilot test youth savings programs in five countries. They sought to understand both the difference that having a savings account in his or her own name makes for a child, and also to understand the business case for youth savings products from the banks’ point of view. Anne Folan & Associates edited the baseline report in 2010 and provided turnkey creative and editorial services for the endline reports five years later.