FINCA is a global network of financial institutions serving underserved populations in 24 countries. Anne Folan started her career in creative services to the financial sector in 1999 as an in-house employee at FINCA. FINCA became an anchor client when she launched her own practice and has remained one ever since. Anne Folan & Associates have provided speechwriting services for the CEO for major global events; provided board briefings; conducted media training; and many other projects and services over the past ten years.
ANNUAL REPORTS
Turnkey services: concept, writing, editorial, creative, design and production
RESEARCH BULLETINS
FINCA maintains an in-house team of researchers and statisticians who continually gather market and competitor data from every FINCA market, analyzing and cross-tabulating to inform product design and marketing strategies. Anne Folan & Associates take the raw data and research findings and transform them into short (one page front and back) Bulletins that tell a clear story.
PROJECT INTEGRATION
One of FINCA’s boldest moves was its 2013 acquisition of a distressed bank formerly known as Kashf Microfinance Bank Ltd. in Pakistan. Anne Folan lived in Pakistan for most of 2013 on assignment for FINCA, running focus groups, rebranding the institution, relaunching it as FINCA Microfinance Bank Ltd., and integrating its operations into those of the parent holding company. Our 100+ page interactive PDF provided a comprehensive close-out report of all activities and a repository for the vast amount of acquisition- and integration-related work products from every department, local and corporate.
FINANCING PAKISTAN’S FUTURE
Nine-minute documentary screened at the gala event to launch the newly rebranded bank. Three-city shoot completed in four weeks (concept to post-production).
