Custom Studios launched the “Financial Inclusion Challenge” in 2015 to acknowledge excellence in the expansion of financial services to underserved markets. As part of the Challenge, the partnership created “Multipliers of Prosperity” a sponsored-content website featuring original articles and videos by Wall Street Journal staff and curated content from MetLife Foundation grantees. Anne Folan & Associates provide editorial services for all content, and are lead writers and editors for the partner content pieces. The Challenge and Multipliers of Prosperity proved so successful, the initiative was renewed for an additional year.