A How-To Guide for Financial Institutions

The rise of women’s economic influence represents one of the most important trends in the history of the modern financial sector. Banks that make it their business to understand and serve their women customers’ financial needs enjoy a powerful competitive advantage. The most successful of these banks are members of the Global Banking Alliance for Women, and in Winning the Women’s Market, six of them share their steps to success in this first-of-its-kind, comprehensive technical publication.